A Sustained 10%+ Ad CTR — 12x the Healthcare Average
Patient-acquisition ad engine — built and scaled by BitLab across Meta and Google.
ChannelsMeta Ads · Google Search · Creative Testing · Condition Targeting · Landing Pages · Weekly Optimization
Before BitLab
- Agency banner ads at ~0.03% CTR
- Generic, non-contextual creative
- Spend bought impressions, not patients
After BitLab
- Sustained 10%+ Meta CTR
- 31,553 clicks on the top ad
- ~$0.11 CPC at 50k impressions/week
The Challenge
Therapy4Me is an independent consumer platform (led by Genoplex CEO Chris Leidli) that connects patients to advanced therapies and feeds the Advanced Therapy Connect referral funnel. The growth problem: acquire high-intent patients across many distinct disease states — efficiently, at volume, and cheaply enough to scale to a new tier of enterprise pharma and treatment-center clients.
Generic agency benchmarks
The category norm is brutal — the incumbent agency of record was reporting banner-ad click-through rates around 0.03%. Spend was buying impressions, not patients.
Many conditions, one budget
Dry eye, lymphoma, prostate, blood cancers — each disease state needs its own message and creative, all funded from a lean ~$3.2k/month ad budget split across Meta and Google.
Proof for enterprise clients
A pilot readout (and a milestone payment) depended on showing measurable, contextually-relevant performance to senior pharma stakeholders — not vanity metrics.
The headline
A 10%+ CTR — more than 10x the industry
Meta click-through rate, Therapy4Me vs. published Meta advertising benchmarks. Higher is better.
Meta/Facebook average CTR benchmarks: all-industry ~0.90%, healthcare ~0.83% (WordStream industry benchmarks). Therapy4Me figures are account-reported, sustained across 50k+ impressions/week.
How BitLab Did It
BitLab ran Therapy4Me's paid acquisition as a tight, evidence-driven growth engine — hedging Meta and Google, iterating creative fast, and meeting patients at the exact moment of high intent.
Condition-level targeting
Built 10+ distinct Meta ads mapped to specific conditions and knowledge-base articles, serving each to an audience actively searching for relief — capturing intent instead of interrupting it.
Radical creative simplicity
On-the-nose copy and imagery anyone can understand in a second. No clever abstraction — just the condition, the promise, and the click. Simplicity is what drove the CTR.
Hedged Meta + Google funnel
Ran Meta for reach and scale alongside Google Search for high-intent capture, balancing cost-per-click across both so a spike on one channel never broke the budget.
Weekly optimization loop
Tracked CTR, CPC and traffic quality every week, killing weak ads and scaling winners — turning the account into a repeatable, reportable system.
"I just saw a media presentation from an agency of record getting abysmal click-through rates of 0.03% on their banner ads. They're almost not going to believe this — because it's performing so well. At a 10% average click-through rate, that's insane."
The Results
Therapy4Me's ads didn't just beat the healthcare benchmark — they cleared it by an order of magnitude, at real scale.
10%+ CTR, sustained
Meta click-through rate held at ~9-10% for weeks, peaking at 10.15% — roughly 12x the ~0.83% healthcare average.
Scale, not a sample
~45,000-50,000+ impressions and 5,000+ clicks every week at ~$0.11 CPC. The CTR held even as volume climbed.
A breakout winner
The top ad ("Blurry Vision — Causes, Symptoms & How to…") drove 31,553 clicks at an 11% CTR — over 90% of the ad set's clicks.
Google in lockstep
Google Search CTR climbed from ~6% to a 12.57% peak — well above the ~3.3% health & medical search benchmark.
Enterprise-ready proof
Performance was strong and contextual enough to anchor the pilot readout, helping secure the milestone and a larger 2026 scope.
A funnel that compounds
High-intent traffic feeds Therapy4Me to Advanced Therapy Connect, with a 2026 target of 20k+ users/month and a 10% referral-conversion goal.
Top-performing ads
| Ad | CTR | Clicks |
|---|---|---|
| Blurry Vision — Causes, Symptoms & Relief | 11.0% | 31,553 |
| Dry Eyes — Treatment Options | 12.15% | Early test |
| Itchy Eyes — Causes, Relief & Home Remedies | 10.31% | 2,084 |
| Prostate — Alternative Treatments | 9.61% | 1,982 |
The Winning Creative
Simple, on-the-nose, condition-specific. The ads that drove a 10%+ CTR.
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